Book prices

Important: Some features described on this page aren’t available in certain countries or regions. Because of this, some features described on this page may not be available.

To sell a book on Google Play. 

• You must price each book 
• You must also complete a one-off setup of your account-level payment settings. If you want to edit prices for multiple books, you can use a spreadsheet.

Partners who use ONIX:

• Any changes that you make in the Partner Centre should also be made in your ONIX feed. 
• The next time that you send an ONIX feed, the information that you provided via ONIX will overwrite your existing settings.

Tip: If you want to edit prices for multiple books. Learn how to edit prices with a spreadsheet.

Add a price to your book

To add a new price, follow the steps below.

1. Sign in to the Partner Centre.
2. Select Add a price.
3. Choose the currency.
4. Enter the price.

   Prices must be between (currency converted):

   • $.05 USD
   • $200 USD

   Tip: To maintain consistency across all regions, price limits are set in US Dollars (USD). The price you find in your local currency is the USD limits converted with the latest exchange rate.

5. Select the list of countries or regions where this price should apply.
   • To find a country or region, enter it in the search field.
   • You can add or exclude countries or regions.

If currency conversion is turned on, you can list countries or regions that use a different currency from the one you specified.

• Converted prices are based on your list price.

Price adjustments after currency conversion

When you use currency conversion, your international list prices automatically adjust by a maximum of 5% to a more visually appealing price like $4.99 or $7.00. In many international markets, currency conversion can result in less appealing prices, such as ₹392.77 or ₹589.41. Books are now slightly marked up or down to create a more appealing price that typically ends in .00, .49 or .99, depending on the country and price point.

An adjusted price only fluctuates from the currency converted price by +5% or -5%, a maximum change of 5%.

• If you manually set a country-specific price, that price remains the same.
• By default, publishers who use currency conversion are opted in to these price adjustments. You control your usage of international pricing tools and can opt out at any time in your 'Payment Centre' tab.
• For most currencies like USD, EUR and GBP:
  • Prices are typically rounded to end in .99 or .49. For items with lower prices, an ending of .X9 like £3.29 may be used to provide a more precise price point.
• For currencies like INR, JPY and DKK:
  • It's common practice to use whole numbers. Prices will be rounded to a whole number that often ends in a 9 or 5.
• For currencies with large denominations like CLP and IDR:
  • Prices are rounded to significant, clean numbers, such as ending in -99, -900, or -000.

Example of price adjustments

US list price (excluding tax)	IN price (currency conversion and including tax)	IN adjusted price (including tax)
$4.99	₹434.13	₹449
$6.99	₹608.13	₹599
$9.99	₹869.13	₹849

Frequently asked questions

Will the list price in the local market also get prettified?

The list price in the local market isn't rounded. The account-level opt-in only affects those prices which were derived using currency conversion.

Can a publisher override the prettified price for specific countries if they want to?

Yes, publishers have to set up a price for a country, use the price specific options and opt out of price rounding for that price.

When setting country-specific pricing, can the publisher opt in to price rounding at country level?

International price rounding works only for currency-converted prices. For every country-specific price, if the price isn't set in the local currency, the publisher can still opt in to price rounding.

Is the price rounding computed before tax or after tax?

If a country has a tax-inclusive list price, then the tax-inclusive price is rounded. If a country has a tax-exclusive list price, then the tax-exclusive list price is rounded.

What's the maximum price change due to this feature?

The maximum price change is capped at 5%.

Which countries does this price change apply to?

The price rounding is applied to all countries or regions where the publisher opts to use currency conversion.

Which publishers are auto opted in to this feature?

The price rounding feature is available to all the publishers, but only online publishers will be auto opted in after a time period.

Can a publisher opt out of this feature for specific books?

Yes, they can opt out of this rounding for specific books.

If a country-specific price was set and then the publisher opts in to a price rounding at account level, what will be the list price in the target country?

The country-specific price will have the precedence over the price rounding opt-in.

What's the experience for new online publishers?

All new publishers will be auto opted in to the price rounding feature.

The default value WORLD will apply this price to all possible countries or regions. In the 'Effective prices' section of the new Partner Centre, you can find:

• Country
• List price
• Base price
• Your revenue
• Effective dates

Tips:

• Accounts created after July 2014 have currency conversion turned on by default.
• If you don’t use the currency conversion tool, provide separate list prices in the appropriate currency for each country or region where you want to sell the book.

If you provide a list price but your account shows an error message, check the settings in the Partner Centre of your account.

Troubleshoot your settings in the Partner Centre.

Edit more price settings

To find more settings, click More details/Show additional settings. 

Setting	Description
Is tax included?	This setting determines if Google should calculate the taxes for a book.  If your price includes taxes, select Yes.  If your price doesn’t include taxes, leave empty.
Do fixed price laws apply?	This setting applies if fixed pricing laws apply to one of your sales territories. If the country or region is subject to fixed pricing laws:  Select Yes. Provide separate prices for these sales territories. If the country or region isn’t subject to fixed pricing laws, leave empty.
Effective dates	This setting is for when you add a new additional price when you already have an existing price. You can do this at least one day in advance of the start date. To schedule a price change in the future, enter the start and end dates for the period when the new price should be in effect.  Use the format YYYY-MM-DD.  The price takes effect at midnight on the start date, and expires at 11.59 p.m. on the end date, according to the buyer's time zone. To make the price effective for just one day, use the same date for the start date and end date. To make the new price permanent, leave the end date blank. To include an end date and have your book continue to be available for sale afterwards, make sure that your book has another price that is effective immediately afterwards. For instructions on providing scheduled price changes via ONIX: See the <PriceEffectiveFrom> and <PriceEffectiveUntil> specifications for ONIX 2.1. See the <PriceDate> specifications for ONIX 3.0.