The LGPD shares many concepts with the European General Data Protection Regulation (GDPR) and our products already provide features that customers can use to support their LGPD compliance efforts, including the ability to serve non-personalized ads to users and make other choices about data processing based on a user's geographic location.
This article provides additional details about how we can help assist with your LGPD compliance.
We already offer data protection terms for the GDPR and California Consumer Privacy Act. The GDPR terms reflect Google's status as either a processor or a controller. We will be updating those existing data protection terms to add additional, LGPD-specific terms, effective August 16th, 2020. Google’s status under the LGPD as either a controller or processor will be the same as under the GDPR. The LGPD terms will be incorporated into our existing data protection terms, so no action is required to accept the LGPD terms where the existing data protection terms already form part of your contract.
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Controls for ads personalization and third-party ad technology providers
In addition to the updated LGPD terms, we plan to offer product controls to assist our customers with their LGPD compliance. You can refer to the below for more information on relevant product features to assist with your LGPD compliance. If you believe you may be in scope of the LGPD, we recommend that you work with your legal advisors to assess whether any changes are required.
Only Ad Technology Providers that have shared a link with Google explaining their data usage, provided certain information, and agreed to comply with our data usage policy will be permitted to serve and measure ads for Brazilian traffic. We will publish the list of Ad Technology Providers that applies to Brazil, together with links to their privacy policies, to ensure publishers can provide transparency to their users, as part of their LGPD compliance.