View the announcement archives
Transition of Ad Exchange inventory to a unified first-price auction complete
Starting, September 25:
If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to start developing the capability to bid in the First Price auction yourself since we will be deprecating the Bid Translation Service in early 2020.
Learn more about the transition schedule
New Pretargeting Interface (Open Beta)
The new Pretargeting UI (Open Beta) is scheduled to go live the week of October 7th. The old interface will not longer be supported beginning early November (exact date to come). Make sure your settings in the new interface are correct during the open beta. Learn more