Pretargeting migration

In an effort to make pretargeting for Authorized Buyers more intuitive and effective, we are launching a new version of the UI with improved functionality. 

The next few weeks will be a migration period in which during this time:

  • The new pretargeting (beta) interface will be released, while the old interface remains active.

  • Traffic that you will receive is still determined by the old interface only.

  • You have the opportunity to get familiar with the new interface and make any changes you see necessary, ensuring your configurations are properly migrated by the end of this period. Note that any changes made to one interface will not propagate to the other.

  • The daily budget cap will be visible but not editable in the new interface. 

  • If you need QPS estimates for new configurations, reach out to your account manager.

Once the migration is complete, the new interface (includes the changes you've made during the migration period) will replace the old interface. Traffic will then be determined by the new interface and budget caps will be editable.

What improvements can I expect?

  • Sites and apps
    • Will be grouped separately from other settings under Environment.
    • For Sites, you can choose to include all sites, exclude all sites, or include/exclude a specific list of sites. Note: Including/excluding a list of sites can be done by uploading a CSV file.
    • For Apps, you can choose to include all apps, exclude all apps, or include/exclude a specific list of apps or app categories. Note: Including/excluding a list of apps can be done by uploading a CSV file.
  • Format
    • Native will be added as one of the format options alongside Banner and Video. Note that the Native Eligible option under creative attributes will be removed.
    • You can now select any combination of Video, Banner, and Native formats.
    • Configuration changes: 
      Old configuration New configuration
      Format: Video Format: Video
      Format: Display Format: Banner or Native

      Format: Video AND Creative attribute: Native Eligible

      Receive bid requests that are eligible for both Video and Native.

      Format: Native

      Receive bid requests that are eligible for Native. These requests may also be eligible for Video.

      Format: Video AND Creative attribute: Native Not Eligible

      Receive bid requests that are eligible for Video, but not for Native.

      Format: Video

      Receive bid requests that are eligible for Video. These requests may also be eligible for Native.

      Format: Display AND Creative attribute: Native Eligible

      Receive bid requests that are eligible for both Banner and Native.

      Format: Native

      Receive bid requests that are eligible for Native. These requests can be Banner or Video.

      Format: Display AND Creative attribute: Native Not Eligible

      Receive bid requests that are eligible for Banner, but not for Native

      Format: Banner

      Receive bid requests that are eligible for Banner. These requests may be eligible for Native. 

    • Format "Banner" = all requests accepting HTML banner ads. Note: "Banner" ad slots could also accept "Video" ads and/or "Native" ads*. 

    • Format "Video" = all requests eligible for VAST video (not including native video). Note: "Video" ad slots could also accept "Banner" ads and/or "Native" ads*.

    • Format "Native" = all requests eligible for native non-video or native video. Note: "Native" ad slots could also accept "Video" ads and/or "Banner" ads, which are non-native ads*.

      *Due to the fact that some ad slots support multiple formats

  • The following pretargeting features will no longer be supported in the new interface. If you are currently using one of these features, you will start to receive traffic for that feature. You can filter out these requests by reading the appropriate bid signal and stop bidding on them. Learn more

    • Channels

    • Vendors

    • The following Creative attributes: Image/Rich Media, Adobe Flash FLV, IsTagged, All expanding related attributes, Vpaid/Non Vpaid, Skippable/Non Skippable Instream Video, MRAID, RichMediaCapabilityNonSSL. Going forward, the remaining attributes will be standalone pretargeting options. 

    • Video size

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