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Auction packages (Beta)

Creating and accepting to auction packages

An auction package is a collection of Ad Exchange open auction inventory specified by targeting criteria set by you or other buyer accounts. While you can create an auction package yourself, you also have the option of accepting packages created by other buyers or Google sales teams. 

Auction packages enable Ad Exchange buyers to package quality inventory that can be easily shared across multiple buyers, spanning DSPs. In addition, auction packages enable buyers to target using a large selection of criteria, including some Real-Time Bidding (RTB) signals that may not have been integrated by demand-side platforms (DSPs). Each auction package will be assigned an ID that is exposed as a deal ID in RTB callout. Note that although auction package inventory is bid on using the Deal ID, bids will compete directly with open auction bids from other buyers.

To create a new auction package:


  1. Sign in to your Ad Exchange account at google.com/adx and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Click Create New. The "Create Auction Package" window appears.
  5. Enter a name for the auction package.
  6. Select at least one targeting criteria.
  7. When you are done, click Save. Your auction package will be assigned a Deal ID, configure your DSP to bid on it. In addition, you can share this Deal ID with other buyers so that they can review and accept your auction package.

To update an auction package:


Note that you can only update auction packages created by your account. 

  1. Sign in to your Ad Exchange account at google.com/adx and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Find the auction package you want to update from the list or by searching for it by name or Deal ID using the search box in the top right corner. Select the auction package.
  5. Click Update
  6. Make your change(s) to the package name, description, or targeting criteria. Once you have finished making your changes, click Save. Note that buyers who have accepted your auction package will be included in these changes.

To accept auction packages created by Google or other buyers:


  1. Sign in to your Ad Exchange account at google.com/adx and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Select Accept an auction package.
  5. Enter the deal ID of the auction package you want to accept and click Submit.
  6. Review the details of the auction package. Click Accept to accept the auction package.
  7. The auction packages you’ve accepted can be viewed under My deals, Auction Packages > Active. Click on each package to view its details. In addition, you can search for an auction package by name or Deal ID using the search box in the top right corner.

Ad Exchange buyers using DoubleClick Bid Manager

Ad Exchange buyers who use DoubleClick Bid Manager can also create auction packages using Ad Exchange. Auction packages created using a DBM account through the Ad Exchange will automatically be synced to DBM and listed as a private auction in the My Inventory view.

In addition, buyers can choose to permission auction packages to a list of DBM partners.

To permission auction packages to partners:


  1. Using your DBM account, sign in to the Ad Exchange  at google.com/adx and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Select an auction package you want to permission.
  5. From the “Permission to partners” section, search for and select your partner(s).
  6. When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package under the Private Deals tab on the DBM Inventory Source Targeting page.

To permission auction packages created by your account:


  1. Using your DBM account, sign in to the Ad Exchange at google.com/adx and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Find the auction package you want to update from the list or by searching for it by name or Deal ID using the search box in the top right corner. Select the auction package.
  5. Click Update.
  6. From the “Permission to partners” section, search for and select your partner(s) you wish to permission the auction package to.
  7. When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package under the Private Deals tab on the DBM Inventory Source Targeting page.

To permission auction packages created by other buyers:


  1. Using your DBM account, sign in to the Ad Exchange at google.com/adx and click the Marketplace tab.
  2. Click My deals.
  3. Under Auction Packages on the left, select Active.
  4. Click Accept an auction package.
  5. Enter the Deal ID of the auction package and click Submit.
  6. From the “Permission to partners” section, search for and select your partner(s).
  7. When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package under the Private Deals tab on the DBM Inventory Source Targeting page.
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