Negotiate a deal

If you have access to negotiate deals, you can go to Marketplace > Negotiation to propose changes for your deals. Negotiation allows you to propose changes to the CPM, timeframe, ad terms, and add comments that will be shared with the negotiating party.

Access to the Marketplace is controlled by the administrator of the Authorized Buyers account. While some users can view available products and publisher profiles, others may also be able to negotiate, approve, and manage deals. Learn how to manage account users.

Negotiate on an existing proposal

To begin a negotiation by proposing changes or replying to the seller:

1. Sign in to your Authorized Buyers account at https://realtimebidding.google.com and navigate to Marketplace > Negotiation in the left menu.
2. Locate the proposal for which you'd like to negotiate. Note that after a publisher sends back a proposal, depending on the course of the negotiation the status will be either "Review requested" or "Acceptance requested".
3. Click on the proposal to reveal the terms and settings. The default view is of the current state of the negotiation. If you'd like to take a look at the history of the negotiation click the Negotiation history tab.

   • If you are satisfied with the proposed details, you can Accept without making any changes:

     1. In the "Confirm your acceptance" dialog, enter your email address into the "Buyer contacts" field.

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        At least one email address must be added to accept the proposal successfully. Any replies from the seller will be sent to the account-level email address and any additional addresses you've specified.

        The email address you enter here and the account-level email address will be visible to the publisher.

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     2. Click Yes, I Agree.

     The proposal then automatically generates a deal (or multiple deals depending on the proposal) and appears in the "Deals" menu on the left.

   • If you would like to propose changes to the details or send a message to the seller without accepting:

     1. Locate and click on the proposal.
     2. Click Propose changes. 
     3. In each deal, edit any the settings or terms:
        1. Price - must be greater than 0
        2. Impressions - must be greater than 0
        3. Start date - must be the current day or later
        4. End date - must be after the start date
           
           You can also add a note in the "Additional terms (optional)" field. Click Apply when you are done making changes.
     4. When you are ready to send the proposed changes to the seller, click Send proposal.
     5. In the "Send proposal" dialog, enter your email address into the "Buyer contacts" field.

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        At least one email address must be added to successfully propose changes or send a message to the seller. Any replies from the seller are sent to the account email address and any additional addresses you've specified.

        The email address you enter here and the account-level email address are visible to the publisher.

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View negotiations

To view negotiations already in progress:

1. Sign in to your Authorized Buyers account at https://realtimebidding.google.com and navigate to Marketplace > Negotiations in the left menu.
2. Negotiations in progress are shown for all clients, by default. Negotiations that require action from you appear with the status "Review requested" or "Acceptance requested".
3. (Optional) You can filter the negotiations by Proposal ID, Proposal name, Publisher name, Deal type, or Status. Additionally, you can sort the Proposal name, Publisher name, Start and end date, and Guaranteed impressions columns.

Pause a deal

You can pause a single deal without pausing the other deals in a finalized proposal.

For some deals, you and the seller may have agreed not to pause delivery. Pausing these deals may contravene this agreement.

1. Sign in to your Authorized Buyers account at https://realtimebidding.google.com and navigate to Marketplace > Negotiations in the left menu.
2. Click a proposal name.
3. Click the Finalized proposal tab.
4. Do one of the following:
   • To the left of the deal name, click the Active icon  and select Pause from the dropdown.
   • Select the checkbox next to one or more deal names and click the Pause button that appears above the table.
5. In the pop-up that appears, enter a reason for pausing, which the seller will see.
6. Click Pause.

An email notification is sent to the other party when you or the seller pause or resume a deal.

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Find out how to manage your deals.