Creatives

Overview

The Creatives page gives you quick and easy access to a list of all your active creatives running on Authorized Buyers. You can use the creatives page to review your creative’s approval status and find information needed to troubleshoot any disapproved or filtered creatives. The table lists each creative by the following:

Column	Description
Buyer creative ID	The declared buyer_creative_id of the creative. This identifier is passed to Google via your bid response. If you need to escalate an issue to the Authorized Buyers support team regarding specific creatives, be sure to include Buyer Creative IDs.
Advertiser name (declared)	The name of the company being advertised in the creative as declared in the bid response.
Click-through URL (declared)	The destination URLs for the creative as declared in the bid response. Note that only the domain is shown in the table, click on the creative to see the entire URL.
Deal IDs	The deal ID attached to the creative.
Deal status	The review status of your creative for deals. “Approved” means the creative can be bid with on programmatic deals (preferred deals and programmatic guaranteed deals). “Disapproved” means the creative will automatically be filtered out of auctions.
Network policy compliance	The review status of your creative for open auction, private auction, and auction package. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out of auctions. Network Policy covers prohibited content, prohibited practices, restricted content and features, and editorial and technical standards. This set of policies is enforced by default for Google Ads on its ad network, and is more restrictive.
Platform policy compliance	(For Open Bidding)  The review status of your creative for open auction. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out of auctions. Platform Programs Policy is always applied and covers general concerns, such as malware and illegal behavior.
Disapproval reason	Relevant disapproval reasons for a given creative. Depending on the type of disapproval reason, you may be able to view further details by clicking on each creative.
Last update	The date that the creative was last modified/updated.
Format	The format of the creative. Either “Native”, “Video”, “Banner”, or "Audio".
Filtered bids	The total number of bids that were filtered.
Opportunity cost	The additional amount the bidder would transact if the bids with this creative were not filtered due to publisher controls, policies, and so forth. By default, the creatives table is sorted by descending opportunity cost. This allows for prioritization of troubleshooting creatives where filtering impact is greatest.

Filter and view creatives

To filter creatives:

1. Sign in to Authorized Buyers.

2. Click Troubleshooting, and then Creatives from the left menu.

3. At the top of the creatives table, click theto add a filter. Additionally, you can sort the table by the Last update, Filtered bids, and Opportunity cost columns. Note that any filters you apply do not apply to the metrics.

   Filters do not apply on the Filtered bids and Opportunity cost columns. The total number per creative will be shown regardless of what filter(s) you add.

To view creatives:

1. Sign in to Authorized Buyers.

2. Click Troubleshooting > Creatives from the left menu.

3. (Optional) By default, bid data from the last 7 days are used. You can adjust this to only show bid data from yesterday by selecting the Bid data from dropdown menu on the right. 

4. Click on each creative to see the following:

   Expand all  Collapse all

   Status

   Deals: The review status of your creative for deals. “Approved” means the creative can be bid with on programmatic deals (preferred deals and programmatic guaranteed deals). “Disapproved” means the creative will automatically be filtered out of auctions.

   Network: The review status of your creative for Network. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out (excludes Russia and China).

   Russia: The review status of your creative for open auction for users in Russia. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out of auctions. Note that any blank creatives will be rejected, as the creatives need to be scanned in order to determine if they pass local regulations.

   China: The review status of your creative for open auction for users in China. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out of auctions. Note that any blank creatives will be rejected, as the creatives need to be scanned in order to determine if they pass local regulations.

   Bids

   Lists the number of bids, filtered bids, opportunity cost, impressions, spend, and last bid for the last 7 days and yesterday.

   Basic details

   Lists the format, size, languages, click-through URL, vendor technologies, creative attributes, brands (detected), product categories (detected), restricted categories (declared), and sensitive categories (declared). You can copy the snippet HTML by clicking Copy Snippet HTML to easily paste it on a webpage (for VAST video creatives, click Copy VAST XML).

   Ad technology providers

   Lists the ad technology providers associated with this creative. 

   Preview creative

   Only HTML and VAST video creatives are available for preview. Native creatives are currently not supported.

   Mobile preview mode

   Use the mobile preview mode to preview how creatives will look on a mobile device. Supported creatives are framed by a device.

   To change the context (either within a mobile app, or in a mobile browser), use the Context menu:

   • To view the creative in a mobile app, select In-app.
   • To view the creative in a mobile browser, select Mobile web.

   To change the device, use the Device menu:

   • Select a device by name (for example, iPad or Nexus 7) to show your creative on that device. To rotate the device into landscape or portrait mode, click Rotate device .

   

   Desktop preview mode

   Use the desktop preview mode to preview how the creative will look in a desktop browser.

   While in desktop preview mode, you can customize how the preview is displayed using the Website menu:

   • To view the creative on any website, select Custom URL. This URL can be any website, but the creative preview can only be shown if that website has an ad placement that's the same size as the creative you're previewing.
   • To view the creative on a blank page, select Blank.
   • To view the creative on a sample website and adjust desktop positioning, select Sample website.

   

Download creative details

You can export the information from the creatives table by downloading it to a CSV file. The CSV file will maintain the filtering and/or sorting you’ve chosen in the table.

To download the information:

1. Sign in to your Authorized Buyers account.

2. Click Troubleshooting > Creatives from the left menu.

3. (Optional) At the top of the creatives table, click theto add a filter. Additionally, you can sort the table by the Last update, Filtered bids, and Opportunity cost columns.

On the right side of the table, click theto download the information from the table to a CSV file.

Disapproved creatives

Note: Many disapproval reasons are directed at open auction and do not apply to deals.

Disapproved creatives will not serve on the Authorized Buyers, though many times disapproval is due to an addressable issue. Review any disapproval reasons that are listed for the creative and implement a solution (for example, add a contrasting border around the creative).

There are three ways to get disapproved ads reviewed to be eligible for auction.

• REST API: Submit a creative re-review request by using REST API.
• RTB BidResponse: Once you have fixed a disapproved creative, submit a new (versioned) creative ID via a bid response. This will ensure that the creative is automatically reviewed by our verification system.
• Manual request: If you are unable to re-submit creatives via the REST API or a bid response, contact your Authorized Buyers support team to manually request a creative re-review.
  Creatives running on Open Auction inventory and in a Preferred Deal have two separate statuses, available in Authorized Buyers tools and the REST API v1.4 and later. Your creative may be disapproved for Open Auction serving but approved, or conditionally approved, for serving in a Preferred Deal.

Supported languages

Authorized Buyers supports creatives in several different languages. Only creatives in the supported languages will be approved for serving. Both the text included in the creative and the text from the landing page should be in supported languages to allow the system to verify the creatives.

View supported languages

To avoid creative disapproval, make sure that you build creatives that only use the supported languages listed below:

• Arabic (Modern Standard)
• Bulgarian
• Chinese (Simplified)
• Chinese (Traditional)
• Croatian
• Czech
• Danish
• Dutch
• English
• Filipino
• Finnish
• French
• German
• Greek
• Hebrew
• Hindi
• Hungarian
• Indonesian
• Italian
• Japanese
• Korean
• Malay
• Norwegian
• Polish
• Portuguese
• Romanian
• Russian
• Slovak
• Spanish
• Swedish
• Thai
• Turkish
• Ukrainian
• Urdu
• Vietnamese

There is an exception for creatives serving in Russia and China. For Russia, only English and Russian are supported. For China, only English and Chinese are supported. Creatives in other languages will not be approved for serving in these locations.