Q4 2020
December 14 Filter latency by bidder endpointReal-time bidding
Filter latency by bidder endpoint
You can now filter the RTB Latency graph by bidder endpoints. This makes it easier to see specific endpoints or groups of endpoints bid response latency over a period of time.
Real-time bidding
New signals for visibility state of the webpage
We added
page_visibilityto our Google protocol and Google OpenRTB extensions, which indicates the visibility state of the webpage containing the ad slot. Learn more about page visibility from the W3C.
Policy
Updates to sensitive events for the U.S. Presidential election
We will be implementing a sensitive event policy for political ads after polls close in the United States on November 3rd due to the number of votes that will be counted after election day this year. While this policy is in place, advertisers will not be able to run ads referencing the U.S. Presidential election, the candidates, or its outcome.
This sensitive event policy applies to all in-scope ads running through Google Ads, DV360, YouTube, or Authorized Buyers. It doesn’t impact publisher monetization, Open Bidding, or Deals (including non-DV360 PG, Auction Packages).
User interface
Updates to the publisher approval process
We have made changes to the approval process for publishers with Open Bidding inventory. For buyers who do not automatically accept bid requests from new publishers:
- Current publishers will be listed as “Active” or “Inactive”
- New publishers will be “Pending”, which you must update within 2 business days to “Approved” or “Rejected”. This helps publishers understand that you’ve considered their inventory and have decided whether or not to work with them.
- You can change the status from “Approved” or “Rejected” at any time, however, you cannot return to “Pending”.
You can choose to automatically accept bid requests from new publishers. This only affects future requests, and existing publishers will remain in their assigned state.
Real-time bidding
Updates to the OpenRTB and Google RTB protocol
We now pass
omidpn(OMID partner name) andomidpv(OMID partner version) fields in OpenRTB and in Google RTB protocols. These fields help bidders and ad creatives leverage the IAB’s Open Measurement SDK.
“No bid reasons” bid response now supported
We now support an optional “no bid reasons” response for bidders. This is equivalent to
BidResponse.nbrin the OpenRTB protocol and uses the same namespace of no-bid reason codes.
Other product or Help Center updates
Announcements tab is now retired
The Announcements tab is now retired. Instead, please refer to this page for release notes for the latest updates in Authorized Buyers.
Release notes prior to Q4 2020
Previously, we used the Announcements tab to announce releases. This has been retired.