February 2020

Highlights

Bid Translation Service will not be supported soon If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to start developing the capability to bid in the First Price auction yourself since we will be deprecating the Bid Translation Service in early 2020. Update to IPv6 Starting May 2020, all bidders will receive IPv6 addresses if available, without the option for Google to modify them to IPv4s. If the bid request has an IPv4 address, we will continue to send IPv4 addresses as we do today and nothing will change. At this time, we will no longer be accepting any new opt-outs to receive IPv6 formatted addresses. Learn more Authorized Buyers changes to Cooking Matching Starting June 1st, 2020 as part of our ongoing commitment to protect user data we will only be supporting a Google-hosted cookie match table beginning in the US. This means we will no longer be supporting partner hosted cookie match tables in the US. Any Authorized Buyer or Open Bidder who isn’t using a Google-hosted cookie match table will see heavy interruptions to their match rates and should take immediate action to migrate. An MSA will be sent to all Authorized Buyers to inform them of these changes accordingly. Learn more

Interface updates

New reporting interface

The reporting interface has a new look and feel with the ability to easily drag and drop to preview reports, adding new metrics and dimensions that have been popular requests, and removing low-usage dimensions that caused confusion and clutter. Learn more

Google Curated Packages added under Marketplace Discovery

We have added a new tab under Discovery in the Marketplace where you can find all Auction Packages that Google has put together to answer our buyers’ most common targeting needs. Check out their forecast by clicking on them, and subscribe or create your own customized copy if you like.

Real-time bidding updates

Child level pretargeting will not be supported soon

At the end of June 2020, we will be deprecating the Child level pretargeting UI and API and encourage you to migrate to Bidder-level pretargeting. You can learn more about the benefits of Bidder-level pretargeting as well as how to set it up in the documentation linked here.

Policy updates

CCPA

In June 2018, the California (CA) legislature passed a bill that created the California Consumer Privacy Act (CCPA). CCPA is a new data privacy law that applies to certain businesses that collect the personal information of CA residents. CCPA went into effect on January 1, 2020. It is expected to become enforceable on July 1, 2020, or six months after the Attorney General of California publishes implementing regulations, whichever comes first. The Authorized Buyers and Open Bidding services will operate as Service Providers by default for queries originating from users in California. Buyers/bidders do not need to make any changes for this behavior to be applied. Learn more

Removing contextual content categories from bid requests

As of February 2020, we no longer include contextual content categories in the bid requests we send to buyers participating in our auction. Learn more

Training updates

Authorized Buyers 101

Grow your know-how with Skillshop, an interactive training website that’s designed to quickly get you up to speed. Learn more