Android works to keep you safe and protect your privacy when you use apps. New features help protect your identity and give you more control over how advertisers choose which ads to show you. You can manage your new ad privacy experiences in your Android settings.
Android notes topics of interest based on apps you use. Apps can also store info with Android about your interests. An app you use later can ask for your ad topics or ads suggested by apps you’ve used previously to show you more relevant ads. To measure the performance of ads, limited types of data can be shared among apps and sites.
You can opt out of these features in your privacy settings anytime. In your apps, an ad you see may be personalized depending on these settings, your advertising ID settings, and the policies of the apps that you use.
Turn Ad privacy features on or off
Important: You can turn this feature on or off anytime. Here’s how you navigate to your ad privacy settings.
- On your Android device, open Settings
.
- Tap Google
All services.
- Under “Privacy & security,” tap Ads
.
All services.