Goals [Legacy] You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics. Goals allow you to measure conversions on your site and are an essential tool in Analytics. A goal represents a completed activity, called a conversion, that contributes to the success of your business.Create and manage goals [Legacy][UA] Smart Goals [Legacy][UA] Create, edit, and share goals [Legacy]Goal examples and use cases[UA] Destination goal examples [Legacy][UA] Goals for downloads [Legacy][UA] Goals and funnel steps on third-party sites [Legacy]