Troubleshoot discrepancies in goals, transactions, and Google Ads conversions

This troubleshooter will help you identify and solve issues with discrepancies in goals, transactions, and Google Ads conversions in Google Analytics and Google Ads.

Please select your issueDiscrepancies between goals/transactions in Acquisition > Google Ads reports and the same goals / transactions imported to Google AdsDiscrepancies between goals/transactions in Acquisition > Google Ads reports and Google Ads conversion-tracking resultsDiscrepancies between goals/transactions in Acquisition > Google Ads reports and Goals Overview / Ecommerce Overview reports

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports?YesNo

Which of the following best describes your issue?Fewer goals/transactions in Google Ads than in AnalyticsNo goals/transactions in Google Ads, but they appear in AnalyticsMore goals/transactions in Google Ads than in Analytics

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports?YesNo

Are you tracking exactly the same page/action (e.g., click or purchase) with Analytics and Google Ads?YesNo

Do you have large differences between the users' initial sessions and sessions with conversions? (Check the Conversions > Multi-Channel Funnels > Time Lag report, with "Google Ads" toggle on for insights)YesNo

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the help community Get answers from community members

false

Enable Dark Mode

Clear search

Close search

Main menu

16964346693738047300

true

Search Help Center

true

69256

false