Goals Goals allow you to measure conversions on your site and are an essential tool in Analytics. A goal represents a completed activity, called a conversion, that contributes to the success of your business.Create and manage goalsAbout goalsSmart GoalsCreate, edit, and share goalsGoal examples and use casesDestination goal examplesGoals for downloadsGoals and funnel steps on third-party sitesGoal FlowAbout the Goal Flow reportCommon issues with Funnel Visualization & Goal Flow reportsUse Goal Flow to compare traffic sources and conversionsUse Goal Flow to perform funnel analysisUse Goal Flow to improve user engagementUse Goal Flow to detect and fix site-performance issuesTroubleshoot goalsAnalytics is not tracking goalsUsers appear to drop out of Funnel to another domain or subdomainIncorrect Attribution of Entrance PageTroubleshoot goal setupTroubleshoot discrepancies in goals, transactions, and Google Ads conversions