This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

The Site Content reports

The Site Content reports include the following:

  • All Pages: engagement metrics for each page on your site.
  • Content Drilldown: engagement metrics for directories and pages on your site.

    You can drill into directories to see subdirectories and individual pages.
  • Landing Pages: Acquisition, behavior, and conversion metrics for the landing pages on your site.

    See whether your landing pages are engaging users and contributing to conversions the way you expect.
  • Exit pages: exit metrics for the last pages users open on your site.

    See if users are exiting your site from the pages you expect (e.g., a checkout page).
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