This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

The Site Content reports

The Site Content reports include the following:

  • All Pages: engagement metrics for each page on your site.
  • Content Drilldown: engagement metrics for directories and pages on your site.

    You can drill into directories to see subdirectories and individual pages.
  • Landing Pages: Acquisition, behavior, and conversion metrics for the landing pages on your site.

    See whether your landing pages are engaging users and contributing to conversions the way you expect.
  • Exit pages: exit metrics for the last pages users open on your site.

    See if users are exiting your site from the pages you expect (e.g., a checkout page).
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