This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Report

Google Analytics collects data from your websites and apps to create reports that provide insights into your business. You can use reports to monitor traffic, investigate data, and understand your users and their activity.

Once Analytics starts to receive data, the data appears in the Realtime report and then in your other reports shortly after. Some of the data in your reports is collected from your websites and apps once you set up Google Analytics, while other data requires some additional setup.

Learn more about reports

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