Property : Definition

The level of the Analytics account that determines which data is organized and stored together.

There are three kinds of properties: App, for tracking mobile app activity, Web, for tracking websites, and App + Web, which lets you collect both app and web data, and analyze that data together in your reports.

An Analytics account can include multiple properties, but a property can belong to only one account.

Hierarchy of organizations, accounts, users, properties, and data streams

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