[GA4] Apply segments and filters, and view users

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria.

  • Filters enable you to show a restricted set of data. They apply to the current exploration.
  • Segments are groups of users, sessions, or events that you define. They are available in any tab of the current exploration.

Compare segments

To compare a segment against specific data in an exploration, drag a segment from the Variables panel to the Tab Settings panel under Segment Comparisons.

Applying the Direct traffic segment.

You can add multiple segments to the Tab Settings. To visualize how multiple segments relate to each other, use the Segment overlap technique.

Create segments from your data

If your exploration shows a cohort of users, sessions, or events that you want to follow, you can save that cohort as a segment or audience.

  1. Right-click on the data on the canvas.
  2. In the popup menu, click Create segment from selection. In the side navigation, you can use this segment to Build an audience.
  3. Give the segment a custom name if desired, then click SAVE.

Your new segment will appear in the Variables panel under Segments. You can drag the segment to the Segment Comparisons section in your current and future explorations. Learn more about building segments.

Create filters

  1. At the bottom of the Tab Settings panel, in the Filters section, click the "Drop or select dimension or metric" box and select a metric or dimension from the popup list. You can also drag dimensions and metrics from the Variables panel into the box.
  2. From the list that appears below your selection, select how you'd like to filter data using the condition. The dimension or metric you selected in Step 1 will affect the filter options available.
  3. Enter the criteria the filter should evaluate. This criteria is case-sensitive.
  4. Click Apply.
You can add up to 10 filters. If you create multiple filters, the criteria from all the filters must be met to return results.

View users

Right-click a data cell, then select "View users."

You can examine individual (rather than aggregate) user behavior with the User exploration report. This report shows the users who make up the data points in your explorations:

  1. Right-click on the data on the canvas.
  2. In the popup menu, click View users.
  3. The User exploration report opens, populated with the users who contributed to that data point.

Learn more about the User exploration report

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