(other) entries in reports

Each report dimension (e.g., User source, User medium, User campaign, etc.) has a number of values that can be assigned to it. The total number of unique values for a dimension is known as its cardinality. For example, the User campaign dimension has a different value for every attributed ad campaign.

Dimensions with a large number of possible values are known as high-cardinality dimensions. Reports containing high-cardinality dimensions may be affected by Analytics system limits, returning more rows than Analytics can render. Those excess rows are aggregated under the dimension value (other) and displayed in a single row.

Analytics queries different tables to render the chart and the table in a report. Discrepancies can occur when the query of one or both tables returns more rows than Analytics can render, resulting in excess data being aggregated as (other).

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue