Collection and configuration limits

These limits apply on a per-property basis.

Collection limits

Analytics does not log events, event parameters, and user properties that exceed the following limits.

For detailed information about the error events that Analytics logs when you exceed the following collection limits, see Analytics Error Codes.


Logged item Limit Can I delete items if I'm close to the limit?
Distinctly named events 500 per app instance

Automatically collected events, like first_open and in_app_purchase, and events you collect via enhanced measurement do not count toward the limit.
Length of event name 40 characters N/A
Event parameters per event 25 Yes
Length of event-parameter name 40 characters N/A
Length of event-parameter value 100 characters N/A
User properties 25 per property  No
Length of user-property names 24 characters N/A
Length of user-property values 36 characters N/A

Configuration limits


Configured  item Limit per property Can I delete items if I'm close to the limit?
Audiences 100 Yes
Conversions 30 Yes
Custom insights 50 Yes
Funnels 200 Yes
Registered user properties 25 Yes
Registered text parameters 50 Yes
Registered numeric parameters 50 Yes
Registered custom conversion events 30 Yes
Data retention Up to 14 months N/A

200 created per user

500 shared

Analysis sampling limits 10M events per query N/A


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