These limits apply on a per-property basis.
Collection limits
Analytics does not log events, event parameters, and user properties that exceed the following limits.
For detailed information about the error events that Analytics logs when you exceed the following collection limits, see Analytics Error Codes.
Logged item | Limit | Can I delete items if I'm close to the limit? |
---|---|---|
Distinctly named events |
500 per app instance (app) |
No |
Length of event name | 40 characters | N/A |
Event parameters per event | 25 | Yes |
Length of event-parameter name | 40 characters | N/A |
Length of event-parameter value | 100 characters | N/A |
User properties | 25 per property | No |
Length of user-property names | 24 characters | N/A |
Length of user-property values | 36 characters | N/A |
Configuration limits
Configured item | Limit per property | Can I delete items if I'm close to the limit? |
---|---|---|
Audiences | 100 | Yes |
Conversions | 30 | Yes |
Custom insights | 50 | Yes |
Funnels | 200 | Yes |
User-scoped custom dimensions | 25 | Yes |
Event-scoped custom dimensions | 50 | Yes |
Event-scoped custom metrics | 50 | Yes |
Registered custom conversion events | 30 | Yes |
Data retention | Up to 14 months | N/A |
Analyses |
200 created per user 500 shared |
Yes |
Analysis sampling limits | 10M events per query | N/A |