Collection and configuration limits
This help center article is part of the App + Web Property Beta.
App + Web properties are not currently supported in the Analytics app.
Collection limits
Analytics does not log events, event parameters, and user properties that exceed the following limits.
For detailed information about the error events that Analytics logs when you exceed the following collection limits, see Analytics Error Codes.
| Logged item | Limit | Can I delete items if I'm close to the limit? |
|---|---|---|
| Distinct events | 500 per app instance Automatically collected events such as first_open and in_app_purchase do not count toward the limit. |
No |
| Length of event name | 40 characters | N/A |
| Event parameters per event | 25 | Yes |
| Length of event-parameter name | 40 characters | N/A |
| Length of event-parameter value | 100 characters | N/A |
| User properties | 25 per app instance | No |
| Length of user-property names | 24 characters | N/A |
| Length of user-property values | 36 characters | N/A |
Configuration limits
| Configured item | Limit | Can I delete items if I'm close to the limit? |
|---|---|---|
| Audiences | 50 | Yes |
| Registered user properties | 25 | No |
| Funnels | 200 | Yes |
| Registered text parameters | 10 | Yes |
| Registered numeric parameters | 40 | Yes |
| Registered custom conversion events | 15 | Yes |
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