These limits apply on a per-property basis.
Collection limits
Analytics does not log events, event parameters, and user properties that exceed the following limits.
For detailed information about the error events that Analytics logs when you exceed the following collection limits, see Analytics Error Codes.
| Logged item | Limit | Can I delete items if I'm close to the limit? |
|---|---|---|
| Distinctly named events | 500 per app instance Automatically collected events, like first_open and in_app_purchase, and events you collect via enhanced measurement do not count toward the limit. |
No |
| Length of event name | 40 characters | N/A |
| Event parameters per event | 25 | Yes |
| Length of event-parameter name | 40 characters | N/A |
| Length of event-parameter value | 100 characters | N/A |
| User properties | 25 per property | No |
| Length of user-property names | 24 characters | N/A |
| Length of user-property values | 36 characters | N/A |
Configuration limits
| Configured item | Limit per property | Can I delete items if I'm close to the limit? |
|---|---|---|
| Audiences | 100 | Yes |
| Conversions | 30 | Yes |
| Custom insights | 50 | Yes |
| Funnels | 200 | Yes |
| Registered user properties | 25 | Yes |
| Registered text parameters | 50 | Yes |
| Registered numeric parameters | 50 | Yes |
| Registered custom conversion events | 30 | Yes |
| Data retention | Up to 14 months | N/A |
| Analyses |
200 created per user 500 shared |
Yes |
| Analysis sampling limits | 10M events per query | N/A |
