This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

About Analytics Intelligence

Analytics Intelligence is a set of features that use machine learning to help you better understand and act on your data. Analytics Intelligence functionality includes:

  • Answers to your questions Ask Analytics Intelligence questions in plain English and get fast answers. For example, you can ask questions like “Which channel had the highest goal conversion rate”, and Analytics will show you a ranked list of goal conversion rates by channel. Learn more about how to ask questions and about the types of questions you can ask.
  • Insights Analytics Intelligence will analyze your data and surface insights on major changes or opportunities you should be aware of. For example, it can point out that a certain landing page is performing better than normal. Learn more about Insights
  • User and conversion modeling Analytics Intelligence powers Smart Goals, Smart Lists, Session Quality, and Conversion Probability, which use machine learning to model conversions and can be used in building audiences.

Learn more about how to use Analytics Intelligence.

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