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About the DoubleClick Search Reporting Integration

See your DoubleClick Search data in Analytics.
This feature is only available in Google Analytics 360, part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.

The DoubleClick Search (DS) Reporting Integration allows Google Analytics 360 customers to view and analyze DS data in Analytics. Once the integration is complete, you’ll see a new set of dedicated DoubleClick Search reports in the Acquisition section of Analytics. These reports show the Analytics Acquisition-Behavior-Conversions (ABC) metrics along DS dimensions, as well as Clicks data imported from DS.


To use the DS Reporting Integration, you need to:

  • Be a Google Analytics 360 customer, and party to the latest version of the Google Analytics 360 contract, which includes the Policy requirements for Analytics Advertising Features.
  • Be a DoubleClick Search advertiser.
  • Be party to the email agreement that specifies which DS Advertiser IDs and which Analytics properties you want to link. Your Google Analytics 360 Account Manager will confirm the terms and process the email agreement.
  • Enable auto-tagging in your DS account. (Your Account Manager will do this for you.) Auto-tagging allows Analytics to track your DS traffic by appending gclid and gclsrc to your landing page URL.

    Note: When campaigns are tagged with gclid or gclsrc, UTM parameters are ignored.

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