About the DoubleClick Search Reporting Integration

See your DoubleClick Search data in Analytics.
This feature is only available in Google Analytics 360, part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.

The DoubleClick Search (DS) Reporting Integration allows Analytics 360 customers to view and analyze DS data in Analytics 360. Once the integration is complete, you’ll see a new set of dedicated DoubleClick Search reports in the Acquisition section of Analytics 360. These reports show the Analytics 360 Acquisition-Behavior-Conversions (ABC) metrics along DS dimensions, as well as Clicks data imported from DS.


To use the DS Reporting Integration, you need to:

  • Be an Analytics 360 customer, and party to the latest version of the Analytics 360 contract, which includes the Policy requirements for Google Analytics Advertising Features.
  • Be a DoubleClick Search advertiser.
  • Be party to the email agreement that specifies which DS Advertiser IDs and which Analytics 360 properties you want to link. Your Analytics 360 Account Manager will confirm the terms and process the email agreement.
  • Turn on the Conversion API (also known as auto-tagging) in your DoubleClick Search account. (Your Account Manager will do this for you.) Turning on the Conversion API appends gclid and gclsrc to your landing page URLs, which enables Analytics to track your DoubleClick Search traffic.

    Note: When campaigns are tagged with gclid or gclsrc, UTM parameters are ignored.

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