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About the DoubleClick Bid Manager Reporting Integration

See your DBM data in Analytics 360.
This feature is only available in Google Analytics 360, part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.

The DoubleClick Bid Manager (DBM) Reporting Integration allows Google Analytics 360 customers to view and analyze DBM data in Analytics. Once the integration is complete, you’ll see:

  • A new set of dedicated DoubleClick Bid Manager reports in the Acquisition section of Analytics. These reports show Analytics site engagement and conversion metrics along DBM dimensions.
  • Updated Acquisition reports that separately break out DBM-trafficked display advertising.
  • DBM dimensions in Segments.


Before you can use the DBM integration, you need to meet the following requirements:

Next steps

Learn more about the DBM Reporting Integration in the following articles:

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