This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Enable Benchmarking

To see Benchmarking data, you must share your data “Anonymously with Google and others.” Once you do this, your data is included in benchmarks. The data you share (including information about the account from which it is shared) is anonymous.

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Under ACCOUNT, click Account Settings.
  4. Select the Benchmarking checkbox.
  5. Click Save.
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