This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Metric

A quantitative measurement of your data. Metrics in Analytics can be sums or ratios.

Metrics are individual elements of a dimension that can be measured as a sum or a ratio. For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.

Screenviews, Pages per Session, and Average Session Duration are examples of metrics in Analytics.

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