This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Universal Analytics

Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics.js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.

Note: The latest generation of app reporting in Google Analytics works in conjunction with Firebase.

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