This article is about Universal Analytics (UA) properties. Starting July 1, 2023, standard UA properties will stop processing data (July 1, 2024 for UA 360 properties). Migrate to Google Analytics 4, and then refer to the Google Analytics 4 properties section of this help center.

Universal Analytics

Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics.js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.

Note: The latest generation of app reporting in Google Analytics works in conjunction with Firebase.

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Glossary

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Analytics solutions
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Analytics tag
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Attribution
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Attribution model
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Channel Grouping
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Content Grouping
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Conversion
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Custom Dimension
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Data Set
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Dimension
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Event (Universal Analytics)
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Goal
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Hit
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IP address
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Measurement Protocol
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Metric
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Pageview
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Permission
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Property
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Reporting API
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Roll-Up Reporting
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Sampling
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SDKs
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Segment
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Session
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Solutions Gallery
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Source / Medium
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Tag
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Tracking ID and property ID number
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Universal Analytics
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User ID views
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View
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Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

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