This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

Turn on Enhanced Ecommerce for a view

To turn on Enhanced Ecommerce for a view, and label your checkout steps:

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view for which you want to turn on Enhanced Ecommerce.
  3. In the VIEW column, click Ecommerce Settings.
  4. Under Step 1, Enable Ecommerce, set the status to ON.
  5. Click Next step.
  6. Under Step 2, Enhanced Ecommerce Settings, set the status to ON.
    When you turn this option on:
    • You can then see the Enhanced Ecommerce reports in the Conversions section
    • The other, older category of Ecommerce reports is no longer visible
    You can turn this option off to restore the older category of Ecommerce reports.
  7. Optionally, enter labels for the checkout steps you have defined in your ec.js tagging. These labels are for display purposes only, so that Analytics can create a meaningful funnel visualization of your checkout path.

    Click a funnel step, enter a label name, then click Done. Repeat for each step you defined in your tagging.

    The label names appear in the Checkout Behavior report (e.g., Log In/Create Account, Shipping Address, Billing Information, Review Order, Place Order).
  8. Click Submit.
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