Google Analytics links overview

See what other Google products your Analytics account is connected to.

The Analytics product links summary lets you see the other Google accounts, products, and services that an account administrator has linked to your Analytics account and data.

When you link Analytics to another account, some data can flow between that account and your Analytics account. This makes your Analytics account a central place to analyze all of your data, and enriches your data experience across all of your accounts.

The relationships between Analytics and your other accounts are independent from each other. You have control over which accounts you want to link to. The linking process for every account is different, and what data flows between accounts is also different.

From the product links summary, you can get a high-level description of what each integration does. You can also find links to resources that give you more in-depth information and show you how you can change or manage your integrations.

Edit product links

You can find the product links summary under the Property column on the Admin page of your Analytics account.

Show me the steps
  1. In the Property column, under PRODUCT LINKS, select the product link you want to configure.

Note: Regardless of the settings in the product links section or the data settings, you can configure other Google products (such as Google Ads, for example) to show your Analytics data in real-time. In these cases, Analytics data is not stored outside of your Analytics account.

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