This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

See if you use Universal Analytics

Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more.

If you’re not already using the gtag.js global site tag, we strongly recommend you retag your site to use it. The following are being deprecated:

  • ga.js
  • urchin.js
  • WAP/server-side snippets
  • YT / MO
  • Custom variables
  • User defined variables
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