This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

See if you use Universal Analytics

Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more.

If you’re not already using the gtag.js global site tag, we strongly recommend you retag your site to use it. The following are being deprecated:

  • ga.js
  • urchin.js
  • WAP/server-side snippets
  • YT / MO
  • Custom variables
  • User defined variables
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