[UA] About Google Analytics 360

This article is about Google Analytics 360 in Universal Analytics. For information about Google Analytics 360 in Google Analytics 4, go to [GA4] Google Analytics 360 - Google Analytics 4 Properties.
This information applies to Analytics 360, part of Google Marketing Platform.
Learn more about the Google Marketing Platform.
Given the recent suspension of Google advertising systems in Russia, we’ll be pausing the creation of new Russian 360 accounts on Analytics and Tag Manager. Additionally, we will pause ads on Google properties and networks globally for advertisers based in Russia.

Google Analytics 360 provides the tools and support that enterprise teams need to get actionable insights from their data.

With Google Analytics 360, your team can access advanced tools, like Unsampled Reports, BigQuery Export, and Data Driven Attribution, in addition to all the standard Analytics features and reports. Google Analytics 360 also includes a service level agreement that covers data collection, data freshness, and reporting, a higher processing limit, and access to dedicated support specialists.

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