Data Processing Amendment
The Analytics Data Processing Amendment is meant for businesses established in the territory of a member state of the European Economic Area or Switzerland, or that, for other reasons, are subject to the territorial scope of the national implementations of Directive 95/46/EC.
Access to the Data Processing Amendment is available in the Account Settings in the Administration section. Users with edit permission for an Analytics account can review the Data Processing Amendment and accept it if they so choose. Once accepted, it is possible to review the contents of the accepted amendment.
Acceptance of the Data Processing Amendment is optional and does not affect the functionality of Analytics in any way.