Data Processing Terms

The Google Ads Data Processing Terms are meant for businesses affected by the European Economic Area (EEA) General Data Protection Regulation (GDPR), or other similar regulations. The Google Ads Data Processing Terms supersedes and replaces the previous Google Analytics Data Processing Amendment (including the German Analytics Data Processing Amendment).

Google Analytics customers who have a direct customer contract with Google may accept the Google Ads Data Processing Terms in the Administration section within their Account Settings. In order to enter in to the Google Ads Data Processing Terms, Google Analytics Standard and GA 360 customers with businesses established outside of the EEA or the United Kingdom (UK), or Switzerland need to proactively accept such terms in their Account Settings. Google Analytics Standard, GA 360 customers with businesses established in the EEA or the UK, or Switzerland, and GA 360 customers that have accepted the Google Analytics 360 Terms of Use do not need to take such action as the Google Ads Data Processing Terms have already been incorporated in such customers’ terms.

Please note: Google Analytics 360 Sales Partners and Customers who purchase Google Analytics 360 via a Sales Partner ("Resale Clients") are not eligible to accept the Google Ads Data Processing Terms and will need to enter into separate data processing terms with Google or their Sales Partner, respectively, instead. Acceptance of the Google Ads Data Processing Terms by Google Analytics 360 Sales Partners and Resale Clients through the Google Analytics UI will be invalid and will not create a binding agreement between Google and such Resale Clients. Please note, however, that this restriction does not apply to the extent Google Analytics or Google Analytics 360 customers have accepted the Google Analytics 360 Terms of Use or other Google Analytics terms directly with Google.

Accept the Data Processing Amendment

You need the Editor role at the account level to accept the Data Processing Terms.

1. In Google Analytics, click Admin.
2. Make sure you are in the correct account.

If you have a lot of accounts, use the search box to help you find the right one.

3. Under ACCOUNT SETTINGS, click Account details.
4. Under Data Processing Amendment, click Review Amendment.
5. After you review the amendment, click Done.
6. Click Done again to save your account settings.

Note: The above steps only apply for pre-existing accounts. Amendments for new accounts are automatically accepted.

Provide contact details

If you accept the Data Processing Terms, you must also provide the following information:

• Legal Entity: A legal entity is the registered name for your organization for purposes of addressing financial and legal matters. Your organization may have more than one.
• Primary Contact (a.k.a. "Notification Email Address"): The contact to whom notices under the Google Ads Data Processing Terms will be sent.
• Data Protection Officer: The person designated, where applicable, to facilitate compliance with the provisions of the GDPR and equivalent legislation in the UK.
• EEA Representative: The person designated, where applicable, to represent customers not established in the EU with regard to their obligations under the GDPR and equivalent legislation in the UK.