Data Processing Amendment
The Google Ads Data Processing Terms are meant for businesses established in the territory of a member state of the European Economic Area (EEA) or Switzerland, or that, for other reasons, are subject to the territorial scope of the General Data Protection Regulation (GDPR). The Google Ads Data Processing Terms will supersede and replace the existing Analytics Data Processing Amendment (including the German Analytics Data Processing Amendment).
Google Analytics customers who have a direct customer contract with Google may accept the Google Ads Data Processing Terms in the Administration section within their Account Settings and view the text of the Google Ads Data Processing Terms at https://privacy.google.com/businesses/processorterms/. Please note: Google Analytics 360 Sales Partners and Customers who purchase Google Analytics 360 via a Sales Partner ("Resale Clients") are not eligible to accept the Google Ads Data Processing Terms and will need to enter into separate data processing terms with Google or their Sales Partner, respectively, instead. Acceptance of the Google Ads Data Processing Terms by Google Analytics 360 Sales Partners and Resale Clients through the Google Analytics UI will be invalid and will not create a binding agreement between Google and such Resale Clients.