Create a new segment

The current per-user limits on segments are: 1000 segments per account, 100 segments for any single view. If you have reached these limits and try to import additional segments, your import will fail.

To create a new segment:

  1. Open the list of existing segments.

  2. Click Import to import an existing segment from the Analytics Solutions Gallery, or

    Click + Create New Segment to start building your own:



    Enter a name for the segment.

    Use the upper section (Demographics, Technology, etc.) to create basic filters.

    Use the lower section (Conditions, Sequences) to create advanced filters.

Basic filters

Basic filters are based on dimensions and metric values.

To create a basic filter:

  1. Click any of the category names, and then select the dimensions and metrics you want to use for your segment.

    For example:
    • Click Demographics, then configure Language contains fr

      and

      Click Technology, then configure Operating System contains Android

      to create a filter for sessions from users who speak French, and who used the Android operating system.
    • Click Date of first session, then set a date range to identify a cohort.

Advanced filters

Advanced filters let you use session-based data and/or user-based data. Session-based data describe user behavior within a single session. User-based data describe user behavior across all sessions within a date range. When you include user-based data, your reports then include all sessions from users who match your criteria.

You can define conditions that must be met, and/or sequences that must be followed. You can use AND and OR statements to refine your conditions and sequences.

  1. Click Conditions to set dimension and metric conditions at the session and/or user level.

    If you define both session and user conditions, then those are joined by AND logic, i.e., both the session and user conditions must be met.



    In this example, sessions must include data for pages that include Accessories in the path or page name, and users must have come to the site via the cpc medium.

    As you add filters to a segment, they also appear in the Summary pane. You can remove an element from a condition by deleting it from the summary pane (click the x).
  2. Click Sequences to identify specific sequences of user interaction by session (within single session) and/or user (over any number of sessions within the date range).

    If you define both session and user sequences, then those are joined by AND logic, i.e., both the session and user sequences must be met.

    In this example, sessions must start with pages in the /Accessories/ directory, and be followed at some time during the same session by pages whose names contain android+t+shirt.

    When you define a sequence, you have two followed-by options when you add a step:
    • is followed by: this subsequent step occurs any time after the preceding step (either in the same session, or in a subsequent session)
    • is immediately followed by: this subsequent step occurs immediately after the preceding step (either in the same session, or in a subsequent session)
    You can define any sequence of user actions. For example: viewing a specific series of pages, viewing a page and then starting a video, viewing a sizing chart and then clicking Add to Cart.

    If you create a session-level sequence, everything in the sequence must occur within the same session.

    If you create a user-level sequence, everything in the sequence must occur within the date range you’re using for your reports (up to 90 days).
  3. Click Test to see the the percentage of users and sessions that match your segment criteria.

    Click Preview to see how the segment affects the current report. If you don’t see the information you want in the report, you can continue to edit the segment, and then preview again.

    When you click Preview, the Test function is automatically invoked.
  4. Click Save to close the segment editor and apply the segment to all of your reports.

Edit/Delete Segments

To edit or delete a segment, click the settings icon.

Click Edit to change the configuration of the segment.

Click Delete to remove the segment from the list.