Mobile App Audience
Learn about mobile user characteristics.
The Audience reports can help you get to know the people using your app - where they are, how often and long they use an app, and what devices are popular with your users. Data from these reports can help you uncover new markets and help you improve the performance of the app itself.In this article:
Get the big-picture view of your Sessions and Audience, including Average Session Duration, total number of Screen Views, Screens Viewed per Session (Screens/Session), the percentage of New and Returning Users, and the top Languages and Location of users. Hover over sections of the OS Versions and Top Network Operators reports to see more details, or click the report title to jump to the full report.
Compare performances of different versions of your app. Depending on your criteria for new releases, you can use this report to compare either a large-scale change or specific feature adjustment.
Demographics and Interests
Demographics and Interests data provides information about the age and gender of your users, along with the interests they express in their online travel and purchasing activities. You can use this information to optimize versions of your app for specific demographics, or to precisely target in-app ads.
Learn more about Demographics and Interests data.
See who’s using your app around the world. Is it popular in a specific region or language group? Is it being adopted unexpectedly by another group of users? Based on data you see in these reports, you may want to reach a broader audience or concentrate on targeting a specific region.
Because location data is based on mobile devices, data at the city level might not be stable. Location data for region, state, and country is more accurate.
The Behavior reports include New vs Returning, Loyalty, Recency, and Session Duration. These reports let you understand:
- The ratio of new to returning users. You can see how well you're attracting new users, and how well you're retaining existing users (New vs Returning).
- How engaged users are with your app as evidenced by the number of sessions they initiate, how long those sessions last, the number of different screens they view, and the rate at which they complete goals (Loyalty).
- The number of days that go by between sessions (Recency).
- How long users spend in a session (Session Duration).
Devices and Network
These reports tell you which devices, networks, and operating systems are used to access an app. Use this data to optimize your app for the most popular Operating Systems, Screen Resolutions, and Devices.
With this report, you can see how often your users interact with your app, and compare the drop-off rates for users over different periods of time.
Users are grouped by the number of unique users that interacted with your app within an n-Day period, specifically 1-Day, 7-Day, 14-Day, and 30-Day. Each n-Day group includes the last day in your active date range.
By default, the line graph only displays the 1-Day Active Users. To compare data for 1 Day, 7 Day, 14 Day, and 30 Day Active Users in the same graph, click the checkbox for each metric that appears above the chart.