Mobile App Audience

Learn about mobile user characteristics.

The Audience reports give you sense of the people who use an app and how they interact with it. Data from these reports can help you uncover new markets and help you improve the performance of the app itself.


Get the big-picture view of your Sessions and Audience, including Average Session Duration, total number of Screen Views, Screens Viewed per Session (Screens/Session), the percentage of New and Returning Users, and the top Languages and Location of users. Hover over sections of the OS Versions and Top Network Operators reports to see more details, or click the report title to jump to the full report.

App Versions

Compare performances of different versions of your app. Depending on your criteria for new releases, you can use this report to compare either a large-scale change or specific feature adjustment.

For data to appear in this report, you must include the same property tracking ID in every updated release of an app.

Demographics: Location and languages

See who’s using your app around the world. Is it popular in a specific region or language group? Is it being adopted unexpectedly by another group of users? Based on data you see in these reports, you may want to reach a broader audience or concentrate on targeting a specific demographic.

Because location data is based on mobile devices, data at the city level might not be stable. Location data for region, state, and country is more accurate.

Devices and Network

These reports tell you which devices, networks, and operating systems are used to access an app. Use this data to optimize your app for the most popular Operating Systems, Screen Resolutions, and Devices.