About the Users Flow report

What is the Users Flow Report?

Users Flow is a graphical representation of the paths users took through your site, from the source, through the various pages, and where along their paths they exited your site.

A node represents: one value of the dimension by which you’re filtering the visualization (first column); or a single page or collection of pages (for example, all pages in the wearables directory).

A connection represents the path from one node to another, and the volume of traffic along that path.

This visualization lets you see:

  • The relative volume of traffic to your site by the dimension you choose (e,g., traffic sources, campaign, browser)

  • The relative volume of pageviews per page or collection of pages

  • Specific metrics for connections, nodes, and node exits when you hover over them

Where to Find Users Flow

Users Flow is located under Audience > Users Flow in the Reporting section.

Requirements

None.

Next Steps

Learn more about how to configure the report and use the different visualization options

Learn more about performing analysis with Users Flow

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