About the Users Flow report
What is the Users Flow Report?
Users Flow is a graphical representation of the paths users took through your site, from the source, through the various pages, and where along their paths they exited your site.
A node represents: one value of the dimension by which you’re filtering the visualization (first column); or a single page or collection of pages (for example, all pages in the wearables directory).
A connection represents the path from one node to another, and the volume of traffic along that path.
This visualization lets you see:
- The relative volume of traffic to your site by the dimension you choose (e,g., traffic sources, campaign, browser)
- The relative volume of pageviews per page or collection of pages
- Specific metrics for connections, nodes, and node exits when you hover over them
Where to Find Users Flow
Users Flow is located under Audience > Users Flow in the Reporting section.
Learn more about how to configure the report and use the different visualization options
Learn more about performing analysis with Users Flow