[GA4] Ecommerce events

An ecommerce event is a type of event that enables you to understand the user activity on an ecommerce website or mobile app. To find a list of ecommerce events, see Recommended events.

Each ecommerce event enables you to measure a specific aspect of your store. For example, setting up the purchase event lets you understand purchase behavior, while setting up the add_to_cart event lets you understand add-to-cart behavior. To learn how to set up ecommerce events, see Ecommerce in Google Analytics.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu