[GA4] User attributes overview report

The User attributes overview report is a pre-made overview report that summarizes data about the people who user your website or app.

The User attributes overview report appears on the left only in the User collection. You won't see the report in the Business objectives collection by default; however, an editor or administrator can add the report to your left navigation.

View the report

1. Sign in to Google Analytics.
2. In Reports , under the User collection, click User attributes > Overview.
3. Click Overview.

Note: If you don't see the report, the report may have been removed, or the report isn't included in your default set of reports. If you're an editor or administrator, you can add the report to the left navigation. Learn How to add the report.

Pre-made summary cards

The User attributes overview report includes the following summary cards by default. Administrators and editors can change the cards so you may see different ones from these.

Active users by Country

Active users by Country shows the top most common countries active users are visiting from and the number of active users from each of those countries.

Active users in last 30 minutes

Active users in last 30 minutes shows activity as it happens using data from the Realtime report. The first half of the card shows the total number of users in the last 30 minutes and the number of users in the last 30 minutes per minute.

The second half of the card includes realtime activity for a relevant dimension. For example, the Engagement overview report may show the top pages and screens users are visiting right now, while the User attributes overview report may show the top countries users are visiting from right now.

Active users by City

Active users by City shows the top most common cities active users are visiting from and the number of active users from each of those cities.

Active users by Gender

Active users by Gender shows the break down of active users by their genders.

Active users by Interests

Active users by Interests shows the break down of active users by their interests.

Active users by Age

Active users by Age shows the break down of active users by their age brackets. Brackets include '18-24', '25-34', '35-44', '45-54', '55-64', and '65+'.

Active users by Language

Active users by Language shows the break down of active users by their languages.