[GA4] Report on key events

A key event is an event that measures an action that's particularly important to the success of your business. When someone triggers the event by performing the action, the key event is recorded in Google Analytics and surfaced in your Google Analytics reports.

Google Analytics makes it easy to identify and measure these key events, giving you valuable insights into how well your website or app is performing.

You can use the following tools in Google Analytics to measure the performance of your key events:

  • Realtime report: To check if Analytics is recording your key events, go to the Real Time report. You should notice your key events listed in the Key events by Event name card with at least one key event if they're triggering correctly.

    A UI screenshot of the Key events by Event name card in the Real Time report on Google Analytics.

  • DebugView: The DebugView tool allows you to review events as they happen, making it great for real-time troubleshooting. Look for a flag next to your key event names to confirm they're being measured correctly.
  • Advertising reports: After you verify your key events, visit the Advertising reports to understand how your key events are contributing to your marketing efforts. You can analyze key event paths, key event credit based on different attribution models, and key events triggered by channel.

    A UI screenshot of the "Attribution paths" page in Google Analytics.

  • Key events metric: Use the Key events metric to add key event data to any report, like identifying how many key events happen on each page or screen. You can also select a key event from the drop-down menu to narrow the scope of the report to one key event.

    A UI screenshot of the "Landing page" page on Google Analytics, with the "Key events" metric highlighted.

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