These self-service options are available for users of standard Google Analytics 4 properties (the free version).
Skillshop offers free, online courses about Google Analytics and other Google Ads tools. Complete self-paced lessons to learn how to use Google products to their full potential.
Analytics Demo Account
The Analytics demo account is a fully functional Analytics account that any Google user can access. It's a great way to look at real business data and experiment with Analytics features.
Google Marketing Platform Academy
Sign up to the Google Marketing Platform Academy to watch Live Streams and On-demand videos presented by our team of product experts who will help you get the most out of the Google Marketing Platform products and solutions, supporting your marketing efforts in an ever-changing landscape.
Enterprise Marketing Portal
The Enterprise Marketing Portal is a one-stop-shop for data and technology enablement content for our Enterprise Partners and End-Marketers.
Analytics Help Center
The Analytics Help Center (this current site) documents all aspects of using Analytics, including how to get started, best practices for analysis, and troubleshooting.
In-product Analytics Search
The Search bar in Analytics lets you look up support information (Insights, Help articles, guided tours) from within the user interface. To access Search, locate the "" icon and horizontal bar at the top of any page.
Analytics YouTube Channel
The Analytics YouTube Channel offers videos on a number of different account setup and data analysis topics.