[GA4] Google Analytics 4 account training guide and support

Explore the Google Analytics 4 account training and support guide to find the self-service support options for standard properties.

  Unlock new customer insights with Google Analytics

Get a deeper understanding of how customers engage with your website or app at no cost, so you can drive results.


These self-service support options are available for users of standard Google Analytics 4 properties (the free version).



Analytics logo Skillshop

Skillshop offers free, online courses about Google Analytics and other Google Ads tools. Complete self-paced lessons to learn how to use Google products to their full potential.

Analytics logo Analytics Demo Account

The Analytics demo account is a fully functional Analytics account that any Google user can access. It's a great way to look at real business data and experiment with Analytics features.

Google Marketing Platform Academy

Sign up to the Google Marketing Platform Academy to watch Live Streams and On-demand videos presented by our team of product experts who will help you get the most out of the Google Marketing Platform products and solutions, supporting your marketing efforts in an ever-changing landscape.

 Learn with Google Marketing Platform

The Learn with Google Marketing Platform is a program that offers in-person and virtual training for marketers, agencies, and partners that is designed to educate you through hands-on, engaging experiences.

Analytics logo Enterprise Marketing Portal

The Enterprise Marketing Portal is a one-stop-shop for data and technology enablement content for our Enterprise Partners and End-Marketers. 

Google logo Analytics Help Center

The Analytics Help Center (this current site) documents all aspects of using Analytics, including how to get started, best practices for analysis, and troubleshooting.

Analytics logo In-product Analytics Search

The Search bar in Analytics lets you look up support information (Insights, Help articles, guided tours) from within the user interface. To access Search, locate the "search" icon and horizontal bar at the top of any page.

Google Developers logo Google Developers

Google Developers for Analytics provides documentation for all the Analytics libraries, SDKs, and APIs. It also provides demos and tools.

 YouTube logo Analytics YouTube Channel

The Analytics YouTube Channel offers videos on a number of different account setup and data analysis topics.

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