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[UA] Create and manage Custom Reports [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
This article is about creating and managing custom reports in Universal Analytics. For information about customizing reports by applying comparisons in Google Analytics 4, go to [GA4] Apply comparisons to reports.

A custom report is a report that you create. You pick the dimensions and metrics and decide how they should be displayed. Learn more about Custom Reports.

Create a Custom Report

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Click Customization > Custom Reports > +New Custom Report.
  5. Enter a Title.
  6. (Optional) Click +add report tab.
    Every report has at least 1 tab, but you can add more. You can customize the report types in each Report Tab.
  7. Select a report type: Explorer, Flat Table, Map Overlay, or Funnel.
  8. Define your dimension and metrics.
    The options for each report type vary because each type displays data in different ways.
  9. (Optional) Click +add filter to limit the report to specific dimensions.
  10. (Optional) Select where this report should appear. Use the dropdown menu to select specific views, or select All views associated with this account to allow this report on all views you have access to.
  11. Click Save.

Access, manage, and share Custom Reports

To access your Custom Reports:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Click Customization.

You see a table listing of all of your Custom Reports. You can create Categories to organize reports into different groups. Use the Actions menu to Edit, Copy, Delete, and Share individual reports. When you share a Custom Report, only the configuration information is shared. Your data remains private. Learn more about sharing assets, including how to share many Custom Reports at the same time.

Click a report name in the table to see that specific report. You can also select reports from the left navigation. When using a report, you can click Edit (top left, below the report title) to make changes to the report.

Back up Custom Reports with Custom Tables

This feature is only available to Analytics 360 accounts. Learn more about Analytics 360.

If you have a high volume of data, your Custom Reports may return sampled results. To ensure the accuracy and precision of Custom Report data, we recommend that each important Custom Report (specifically, those used to report/analyze critical business metrics) be backed by a Custom Table. Custom Tables can be used to aggregate critical data sets on a daily basis, ensuring 100% unsampled data in reporting.

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