This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

Manage and configure Analytics

Manage and configure accounts, properties, and views.

Click Admin to manage and configure your accounts, properties, and views.

An account is the highest level of organization and you can have one or more accounts in Analytics. An account contains one or more properties. Each property usually represents a specific website or a mobile app. Properties contain views, which are subsets of reporting data for the property.

There are three columns: ACCOUNT, PROPERTY, and VIEW. Use the menu at the top of each column to:

  • Select the account, property, and view you want, or
  • Create a new account, property, or view.

You use the links in each column to configure your selected account, property, or view.

For example, click User Management in the ACCOUNT column to add users to your selected account. To add users to a property, click User Management in the PROPERTY column. To add Goals to a view, click Goals in the VIEW column.

Learn more about accounts, properties, and views

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center