This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Manage and configure Analytics

Manage and configure accounts, properties, and views.

Click Admin to manage and configure your accounts, properties, and views.

An account is the highest level of organization and you can have one or more accounts in Analytics. An account contains one or more properties. Each property usually represents a specific website or a mobile app. Properties contain views, which are subsets of reporting data for the property.

There are three columns: ACCOUNT, PROPERTY, and VIEW. Use the menu at the top of each column to:

  • Select the account, property, and view you want, or
  • Create a new account, property, or view.

You use the links in each column to configure your selected account, property, or view.

For example, click User Management in the ACCOUNT column to add users to your selected account. To add users to a property, click User Management in the PROPERTY column. To add Goals to a view, click Goals in the VIEW column.

Learn more about accounts, properties, and views

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