The Retention overview report is a pre-made overview report that summarizes how well your website or app retains users, including the average amount of time users spend engaged on your site or app after they were first acquired and the percentage of users who return each day in their first 42 days.
The report appears on the left in the Life cycle collection. You won't see the report in the Business objectives collection by default, but an editor or administrator can add the report to your left navigation.
View the report
- Open the Google Analytics mobile app.
- From the top left, tap
.
- In the Reports section, tap Life cycle.
- Open the Retention tab.
.Note: If you don't see the report and you are an Editor or Administrator, you can add the report using a desktop device.
Pre-made summary cards
The Retention overview report includes the following summary cards by default. Administrators and editors can change the cards so you may see different ones from these.
