The Engagement topic helps you measure user interactions on your website or mobile app. Engagement includes more than page views and screen views. For example, you can measure when users:
- check an account balance
- scroll down a page slowly to indicate reading
- view product details or spend time on a product page
- watch an informational video
You can use events to track each user interaction.
Find the Engagement topic
To find the Engagement topic:
- Click Reports in the left navigation.
- Expand Engagement in the Life cycle collection.
If you don't see the topic, an administrator may have customized the report navigation.
A session is a collection of events that a user triggers within a time frame. An engaged session is a session that either:
- lasts 10 seconds or longer
- had 1 or more conversion events
- had 2 or more page views
You can also view these metrics from the Engagement topic:
- Average engagement time, which is the average duration of engaged sessions on your site or app
- Engaged sessions per user, which is the number of engaged sessions divided by the number of users
- Engagement rate, which is the number of engaged sessions divided by the number of sessions
The following ratios compare engagement over a narrower time frame with engagement over a broader time frame. Higher ratios suggest good engagement and user retention.
- Daily Active Users (DAU) / Monthly Active Users (MAU)
- Daily Active Users (DAU) / Weekly Active Users (WAU)
- Weekly Active Users (WAU) / Monthly Active Users (MAU)
The ratios consist of:
- Daily Active Users (DAU): the number of active users in the last 24 hours
- Weekly Active Users (WAU): the number of active users in the last 7 days
- Monthly Active Users (MAU): the number of active users in the last 30 days
For example, "DAU / MAU" shows the percentage of users who engaged in the last 24 hours out of the users who engaged in the last 30 days.
Conversions are user activities that contribute to the success of your business. You measure these activities using conversion events. In addition to the automatically collected conversion events, you can mark up to 30 events per property as conversions. Once you trigger conversion events, the Conversions report shows:
- the number of times users trigger each conversion event
- the number of users who trigger each conversion event
- the revenue from each conversion event
Pages and screens
The Pages and screens report shows the website pages and app screens that users visit and the number of users on each page or screen. For websites, the page view is the contents of the <title> tag or the value you send with the screen_name property. For mobile, the screen view is the class name of the UIViewController or Activity in focus.