This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Delete a property

Important: Your property, and all the reporting views in the property, will be permanently deleted 35 days after being moved to the Trash Can. Once deleted, the property is gone, and we are not able to retrieve any historical data or reinstate your reports.

You must have the Editor role to move a property to the Trash Can. Moving a property to the Trash Can also moves all component views to the Trash Can. To move a property to the Trash Can:

  1. Sign in to Google Analytics..
  2. Click Admin, and navigate to the property you want to delete.
  3. In the PROPERTY column, click Property Settings.
  4. Click Move to Trash Can.
  5. On the confirmation screen, click Move property to Trash Can.
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