Campaigns

URL builder

Add Custom Campaign parameters to your URLs.

Fill in the form below and click the Submit button in order to create URLs for custom campaigns for website tracking. Use the Google Play URL builder tool for mobile app tracking.

When you enter your URL, you need to escape special characters. For example, if your URL contains a string such as topic=1638563&rd=1, you need to escape the ampersand, and enter that portion of the URL like this: topic=1638563&rd=1
 
Helpful Information

Campaign Source (utm_source)

Required. Use utm_source to identify a search engine, newsletter name or other source.
Example: utm_source=google

Campaign Medium (utm_medium)

Required. Use utm_medium to identify a medium such as email or cost per click.
Example: utm_medium=cpc

Campaign Term (utm_term)

Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utm_content)

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale