You can add parameters (such as
utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign:
You can create your URLs by hand or you can use a URL generator. There are three generators. Be sure to use the correct URL generator because the URLs to websites, the Google Play Store, and the Apple App Store are each a little different from each other.
- the Google Analytics Campaign URL Builder for generating URLs to websites
- the Google Play URL Builder for generating URLs to apps on the Google Play Store
- the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store