This article is about Universal Analytics (UA) properties. Starting July 1, 2023, standard UA properties stopped processing data (July 1, 2024 for UA 360 properties). Migrate to Google Analytics 4, and then refer to the Google Analytics 4 properties section of this help center.

[UA] Users appear to drop out of Funnel to another domain or subdomain

If one or more of your funnel steps are defined as URLs from another domain or subdomain, and your tracking code isn't customized for cross-domain tracking, users will appear to drop out of the funnel.

For example, suppose you set up your funnel as follows:

Goal URL:

Funnel Steps:
Step 1 (Required step):
Step 2:
Step 3:

If the tracking code has not been customized for cross-domain tracking, users appear to drop off at Step 2. This is because a new session is created when the user goes from to In the new session, Analytics has no knowledge of the user having completed Step 1 because it was done in the previous session. As a result, there is no data to indicate that the user converted the goal.

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